Founders
Founded by Alejandra and Itzayana, two first-generation Mexican hermanas living in the U.S., Paloma Negra is a luxury-minimalist bath and body care brand redefining your daily rituals with clean and natural products. Curated using ethically sourced ingredients that are native to Mexico and other Latin American regions, our focal ingredients include agave fiber, tepezcohuite, and prickly pear seed oil. These ingredients enrich each product with antioxidants, anti-inflammatory and skin regenerative properties, and promote cultural connectivity to Mexican roots. Paloma Negra embraces minimalism, elegance, quality, and sophistication, in addition to holistic approaches to body and skin nourishment, eco-conscious awareness, and remaining true to our roots.
The Origin of "Paloma Negra"
Itzayana and I were born and raised in Mexico. Our family immigrated to the U.S. when Itzayana was three and I was seven. Despite having left our motherland at an early age, many summers and winters were spent in our Mexican pueblito, under our abuela’s care, amá Fernanda. As a tortilla maker, Itzayana and I witnessed our amá’s tortilla making ritual which started the night before, preparing nixtamal and visiting the molino in the early morning to grind the maíz. Our amá would then transport the masa back home to her zaguán, where her wooden tortilla press and large comal were kept.
She would then begin making tortillas and fulfilling her customer’s pedidos. Part of her tortilla making ritual was listening and singing along to ranchera music on a vintage boombox. The boombox was always tuned to a popular radio station known as “La Rancherita,” which, of course, only played rancheras. It was in el zaguán with our amá, where I was first introduced to música ranchera and began to cherish the song Paloma Negra, composed by Tomás Méndez and interpreted by Lola Beltrán, Chavela Vargas, Lila Downs and many other emblematic Mexican singers.
